Lines of text that fit into a fixed width seem to be all the rage right now. Or maybe I just want them to be. Regardless, I created such a type treatment for my latest wedding invitation design (you can see the full invite here).
It's funny how this kind of text block creates a dilemma for the reader: it deemphasizes the words (though I tried to make the couple's names important by centering them in the block and adding thick lines of the same color down the sides) by almost blending them together into a single shape, yet it invites you to take a closer look and perhaps is more effective than "normal" text at convincing you to read everything.
Yes, graphic designers want to get into your head. Is it working?
-J. Gibb
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